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AICOG

(Promotional Campaign)

(Promotional Campaign)

About the Project

All India Congress of Obstetrics & Gynaecology (AICOG) When a city like Kolkata hosts a gathering as prestigious as the 65th AICOG, the welcome has to be more than just ceremonial—it has to be felt, heard, and remembered. So, we turned hospitality into harmony, crafting a music video-brand film featuring the members of the Bengal Obstetric and Gynaecological Society. At its core was an original song, composed exclusively for the event—a melody woven with the energy of the city, the spirit of collaboration, and the excitement of welcoming thousands of delegates. What began as a tribute became an anthem, resonating beyond the event and etching itself into the collective memory of those who attended. But behind the grandeur lay months of dedication, and ‘Reflections’, our documentary, sought to capture just that. Through candid conversations with FOGSI luminaries, we traced the journey from preparation to execution, the anticipation, the challenges, and the sheer joy of witnessing AICOG come alive. This wasn’t just an event—it was a movement, a melody, a memory. And through our lens, we didn’t just document it—we made it unforgettable.

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